Warner Bros. Discovery and Jinjiang International Partner to Bring the Magic of Harry Potter to Shanghai
In an exciting announcement made on Wednesday, Warner Bros. Discovery (WBD) revealed its plans to introduce a Harry Potter Studio Tour in Shanghai, marking a historic collaboration with Jinjiang International. This project promises to bring the enchanting world of Harry Potter to life in one of China’s most vibrant cities. The announcement was officially shared on Jinjiang International’s WeChat account, sending waves of anticipation among fans of the beloved franchise. The tour is set to open its doors in 2027, offering an immersive behind-the-scenes experience that will allow visitors to delve into the magical universe that has captivated millions worldwide.
The Studio Tour: A Glimpse into the Wizarding World
The upcoming Harry Potter Studio Tour in Shanghai will be housed within the existing Jinjiang Action Park, a move that reflects a strategic effort to breathe new life into the amusement park. While the Shanghai location will be the third of its kind—following the original in London and another in Tokyo—it is poised to become a standout attraction in its own right. Inspired by the success of its predecessors, the tour is expected to feature iconic set pieces from the Harry Potter films, such as Diagon Alley, Platform Nine and Three Quarters, Privet Drive, the Hogwarts Express, and the Ministry of Magic. Visitors will also have the opportunity to indulge in beloved treats like Butterbeer, Chocolate Frogs, and Bertie Bott’s Every Flavour Beans, further enhancing the immersive experience. Covering an expansive area of approximately 53,000 square meters, the tour will include a soundstage and a backlot, ensuring that fans of all ages can fully immerse themselves in the magic of Hogwarts and beyond.
A Major Renovation for Jinjiang Action Park
Jinjiang Action Park, located in the southwest of Shanghai, is currently undergoing a significant transformation to accommodate the Harry Potter Studio Tour. The park has been closed to the public since January 26, with operators acknowledging that its current offerings no longer meet the evolving demands of modern tourists. The renovation is a strategic move to revitalize the park and position it as a must-visit destination in Shanghai. When it reopens in 2027, the Harry Potter Studio Tour will take center stage, offering a fresh and exciting experience that is expected to draw both local and international visitors. The park’s location, just 20 miles from Hongqiao International Airport, adds to its appeal, making it easily accessible for travelers from around the globe.
Harry Potter’s Enduring Popularity in China
The decision to bring the Harry Potter Studio Tour to Shanghai is not only a testament to the global appeal of the franchise but also a nod to its immense popularity in China. The Harry Potter series has become a cultural phenomenon in the country, with the books and films resonating across diverse age groups. The character of Harry Potter, known as 哈利波特 (Hali Bote) in Mandarin, has inspired countless themed bars, cafes, and restaurants across China. Additionally, the Wizarding World of Harry Potter at Universal Studios in Beijing has already proved to be a major draw, further highlighting the franchise’s strong foothold in the country. The minimal censorship faced by the Harry Potter films in China has also contributed to their widespread acceptance and enduring popularity.
A Strategic Move to Boost Tourism and Domestic Consumption
The announcement of the Harry Potter Studio Tour in Shanghai comes at a time when China is actively working to stimulate its domestic consumption and inbound tourism sectors amid a slowing economy. This project represents a strategic effort to attract both local and international visitors, leveraging the global appeal of the Harry Potter franchise to create a world-class attraction. By partnering with Jinjiang International, WBD is not only expanding its presence in China but also contributing to the country’s efforts to strengthen its tourism industry. The tour is expected to become a key player in Shanghai’s cultural and entertainment landscape, offering a unique experience that will leave a lasting impression on its visitors.
The Future of Entertainment in Shanghai
The Harry Potter Studio Tour in Shanghai symbolizes a new chapter in the city’s entertainment and tourism sectors. With its immersive experiences, iconic set pieces, and beloved characters, the tour promises to transport visitors into the heart of the wizarding world. As the park undergoes its renovation and prepares for its grand reopening in 2027, anticipation is building among fans and tourists alike. This project not only reflects the growing influence of global franchises in China but also highlights the city’s commitment to offering innovative and engaging experiences for its residents and visitors. As the magic of Harry Potter comes to life in Shanghai, it is clear that this tour will be a game-changer for the city’s entertainment scene, setting a new standard for immersive attractions in the region.
