The world’s largest theme park operator, Merlin Entertainments, is considering the sale of some of its aquarium assets as part of a strategic plan to prioritize investments in its biggest international sites. Sky News has learned that Merlin, which is co-owned by the private equity giant Blackstone and the investment vehicle of the family behind the LEGO empire, has begun working with bankers to explore the potential disposal of aquariums in several cities across the UK and overseas. This move comes as the company seeks to streamline its operations and focus on its most promising global ventures.
Merlin Entertainments operates over 40 aquariums worldwide, with many of them branded under the popular Sea Life name. In the UK alone, there are 11 Sea Life attractions, including well-known locations in London, Birmingham, and Manchester. However, sources close to the process have confirmed that these three specific sites are definitively not up for sale. Other UK locations, such as Blackpool, Brighton, Great Yarmouth, Loch Lomond, Scarborough, and Weymouth, could potentially be sold, depending on the level of interest from potential bidders. It’s important to note that this potential sale only pertains to Merlin’s aquariums division and does not include its other iconic attractions, such as Legoland, Madame Tussauds, or Alton Towers.
Responding to inquiries about the possible sale, a Merlin spokesperson emphasized that the company regularly reviews its portfolio to ensure it aligns with its long-term growth strategy. The spokesperson highlighted Merlin’s ongoing commitment to expanding and improving its attractions globally, noting that 24 new rides, attractions, and experiences are set to open in 2024. For instance, the first standalone Peppa Pig Theme Park is scheduled to open in Dallas-Fort Worth next month, while the first LEGOLAND Resort in China is expected to debut in Shanghai this summer. These developments underscore Merlin’s ambition to continue growing its presence in key international markets.
In addition to these exciting new openings, Merlin has recently announced a global strategic partnership to bring the popular video game Minecraft to life in its attractions, starting with locations in the US and the UK. This innovative collaboration is expected to further enhance Merlin’s offerings and attract a new wave of visitors. The company’s focus on innovation and expansion is evident, even as it explores the sale of certain assets to refocus its resources on its most profitable and high-growth areas.
The process of exploring the sale of its aquarium assets is being handled by Rothschild, a leading investment bank, and is part of Merlin’s broader strategy to optimize its portfolio. The company’s decision to consider divesting some of its aquariums reflects its desire to allocate more resources to its international theme parks and other flagship attractions, which are seen as key drivers of future growth. While the exact details of the sale remain uncertain, it is clear that Merlin is taking proactive steps to position itself for long-term success in an increasingly competitive industry.
Merlin Entertainments is currently navigating this strategic review without a permanent CEO, as Scott O’Neil stepped down late last year to take on a new role leading LIV, the breakaway golf series. In the interim, Chief Operating Officer Fiona Eastwood is overseeing the company’s operations. Despite this leadership transition, Merlin remains committed to its vision of delivering world-class entertainment experiences to millions of visitors each year. As the company continues to evolve and adapt to market trends, its upcoming projects and strategic decisions will undoubtedly shape the future of the theme park industry.
